Cinnamon Toast Crunch - Welcome to the “Cinnaverse”
I was tapped to create an entire canon around Cinnamon Toast Crunch’s existing “Cinnaverse”, defining exactly who the Cinnamojis are, why they constantly eat each other, and what exactly “Cinnadust” is.
Even if my wife thought I was completely insane the whole time, it was an enormous pleasure and it’s incredibly rewarding seeing it come to life in broadcast.